| Today,
one can buy a new chair for $350 and a new couch for $700; for
most consumers that is about what they paid for their older
pieces purchased 10 to 20 years ago, or longer. |
But
in perspective, a new car today cost 2 to 3 times compared
to the same period and likewise for a home compared to the
same period.
Then, the obvious question is how can you still buy new
furniture for what you did 10 to 20 years ago; and that
being true, why would a person want their old furniture
reupholstered when it will cost more than they paid for
it or to replace it?
These are meaningful questions and facts. Consumers have
choice today, but they have to have more than a surface
understanding in order to make a Smart Decision about furniture.
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To
this interest, we need to do some analysis. First, in review,
there are major differences in the chair that cost $350, 20
years ago, and the $350 chair today. In a "word"
the real issue is QUALITY. But to better understand more regarding
the dynamics of this issue, one has to recognize that the
emphasis placed on the "bottom line" by corporate
management today and the philosophy in the marketing climate
that "price sells" has literally driven the quality
right out of the popular priced upholstering industry. In
fact every aspect of the new chair, our example, is built
to lower standards than the same priced chair of ago. The
consumer isn't getting the same chair, the only similarities
they are spelled the same and the price is similar.
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So
if you are contemplating an upholstery purchase, make the
Smart Decision to retain the quality of the old pieces by
retaining the quality hardwood framing, the better engineered
springing and the esthetics (better taste) of the older furniture
by having them custom reupholstered. Many have fell victim
to the price issue and are regretful of having given up the
old world craftmanship and quality inhibited by the older
furniture; which by the way, they may never be able to replace
again (it is becoming unaffordable at current manufacturing
prices).
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old reliner |
same, but reupholstered reliner |
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So,
the next time it becomes time to make a furniture decision,
make the Smart Decision and contact us, your local custom
upholsterer for preserving the quality furniture you smartly
bought in the years ago. Besides, the "quality you save
may be yours."
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